Amazon Seller Account SuspensionCaitlin Donnelly
How to Avoid the Avoidable
Last week, Justin Ligeri, the “Amazing Amazon Seller,” got his multi-million Amazon seller account suspended. The reason behind the suspension of his seller account can only be speculated, but the fact that Amazon bestows the power to suspend a seller making millions bi-weekly in a blink of an eye illustrates the uncertainty Amazon sellers experience.
Amazon uses advanced algorithms to track and record all the information associated with Amazon seller accounts and, when noticing suspiciously high ratings, high sales, improper wording or anything that goes against their policy, they will temporarily or permanently suspend the account without warning.
Amazon has been known to suddenly suspend seller accounts with little to no reason. There are, however, some documented reasons why Amazon sellers accounts have been suspended.
Here are some reasons why your seller account could get suspended:
- Selling counterfeit product
- Poorly handled customers’ orders, returns and emails
- Overuse of search engine tags in product description
- Directing Amazon customers to another website
- Manipulated ratings, feedback, or reviews
- Listing a product under the wrong ASIN
- Violating any of Amazons policies and agreements
- More than 1% defected products
- Creating more than one Amazon seller account without permission from Amazon
- Contacting another seller to discuss product prices or just responding to a seller who has reached out to you
Every case is subjective which makes it is difficult to pinpoint which violations lead to a direct suspension; some accounts receives a strike on their account and suspended after three strikes whereas others have been suspended immediately.
Things to Look Out For:
Product returns caused by damaged packaging or wrong product description: Every product will go through about seven touch points before reaching the customer so it is important that the packaging of your products is secure. If delivered damaged the customer might deem it as a “used product”, if returned by several customers with damaged package or wrong description as reasons you might receive a suspension.
Amazon’s Terms and Conditions
Amazon terms and condition change regularly so make sure to be up to date with their new clauses. Multiple broken terms and policies will lead to a suspension.
Amazon keeps a database on banned Amazon sellers, and a simple mistake like accessing your seller account on the same IP address or computer as someone who is banned by Amazon will result in your account getting suspended.
Not Meeting FBA Requirements
Sending shipments that do not meet the FBA requirements to Amazons Fulfillment center: Amazon has a long list of requirements that every incoming shipment must meet, if you send in several shipments that does not meet FBA requirements your Amazon sellers account will be suspended. FBAforward works end-to-end with our customers shipment and we always make sure that the shipment is FBA compliant.
There are several companies offering services to help reinstate your Amazon sellers account through appealing the suspension. Their success rates are unknown but if your multi million dollar Amazon seller account gets suspended investing a few hundred dollars in a reinstating service might be worth it.